Social Domination

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See How Three Nonprofits on Instagram Are Crushing it

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[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row make_fullwidth=”on” padding_mobile=”off” column_padding_mobile=”on” parallax_method_1=”off” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_image src=”https://blog.apartminty.com/wp-content/uploads/2017/08/Three-Nonprofits-crushing-it-on-instagram.png” alt=”The Apartment Kitchens We’re Crushing On Right Now | Design and Decor Inspiration” title_text=”apartment-kitchens-were-crushing-on-right-now-design-and-decor-inspiration” align=”center” _builder_version=”3.0.87″ border_style=”solid” sticky=”off”][/et_pb_image][et_pb_text _builder_version=”3.21.2″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center” border_style=”solid”] I was lucky enough to represent WC Smith and Apartminty at the PR NEWS’ Big 4 […]

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Storytelling for Marketing Roundup

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[et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off”][et_pb_row admin_label=”Row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] In 2016 and 2017 it seems like every social media platform is adding a live video component.  As marketers race to embrace this trend we see many brands stumble in execution.  The skill that is missing is not videography, it is the ability

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Storytelling for Marketing: Which Platform Should I Use?

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Storytelling for Marketing: What to Share

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[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_text admin_label=”Recap/Intro” background_layout=”light” text_orientation=”center” text_font_size=”16″ use_border_color=”off” border_style=”solid” disabled=”off” border_color=”#ffffff”] This is the fifth segment of the Art of Storytelling series.

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Storytelling for Marketing: The Best Genre for You

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[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”on” make_fullwidth=”off” use_custom_width=”off” width_unit=”off” custom_width_px=”1080px” custom_width_percent=”80%” make_equal=”off” use_custom_gutter=”off” fullwidth=”off” specialty=”off” disabled=”off”][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”on” parallax_3=”off” parallax_method_3=”on” parallax_4=”off” parallax_method_4=”on” disabled=”off”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://blog.apartminty.com/wp-content/uploads/2017/03/secrets-compressor.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” sticky=”off” align=”center” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” disabled=”off” animation=”off”] [/et_pb_image][et_pb_text admin_label=”Recap/Intro” background_layout=”light” text_orientation=”center” text_font_size=”16″

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Storytelling for Marketing: Components of a Great Social Story

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[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://blog.apartminty.com/wp-content/uploads/2017/02/storytelling-3.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][et_pb_text admin_label=”Recap of last posts” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”16″]   So, if you have been following along the past couple weeks, I’ve been exploring the importance of storytelling when it comes to marketing. It’s a far

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Apartment Marketing Education

Conference Season: Apartment Marketing Education

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[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Hooray! It’s conference season! Earlier this month we participated in the National Apartment Association’s Capitol Conference in our hometown of Washington, DC.  It was so great to see so many of our favorite people all focused on driving the multifamily industry forward.  It also got

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Apartment Marketing | 11 Content Marketing Tips To Keep You On Track In 2016

11 Insider Tips to Keep Your Content Marketing on Track

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[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] How do I create enough interesting content for my audience? According to Social Media Today, more than three fourths of CMO’s think custom content represents the future of marketing…how are you shaping your message for 2016. 1. Know your audience. It’s silly to jump into

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