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Storytelling for Marketing: Components of a Great Social Story

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_image admin_label=”Image” src=”https://blog.apartminty.com/wp-content/uploads/2017/02/storytelling-3.jpg” show_in_lightbox=”off” url_new_window=”off” use_overlay=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [/et_pb_image][et_pb_text admin_label=”Recap of last posts” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”16″]   So, if you have been following along the past couple weeks, I’ve been exploring the importance of storytelling when it comes to marketing. It’s a far […]

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Email Marketing Tips: Earn Your Spot In Their Inbox

Earn your space in their inbox: How to write marketing emails

For better or worse as Facebook and Snapchat introduce more shiny new features, email marketing just gets kicked to the curb. Last week I talked about how email marketing can be used to level the marketing playing field.  This week I thought I’d dig a little bit deeper into how to actually earn a place

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Don't Call It A Side Hustle: Productivity Hacks Born Out Of Necessity | Apartment Marketing

Don’t Call It A Side Hustle: Productivity Hacks Born Out Of Necessity

What are the best hacks for productivity? So, most of you reading this know by now that I have two full-time jobs. I still hold my role as VP of marketing for WC Smith, the property management and development firm in DC. I started Apartminty with my president and CEO’s full blessing, but of course

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Apartment Marketing Education

Conference Season: Apartment Marketing Education

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Hooray! It’s conference season! Earlier this month we participated in the National Apartment Association’s Capitol Conference in our hometown of Washington, DC.  It was so great to see so many of our favorite people all focused on driving the multifamily industry forward.  It also got

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Apartment Marketing | 11 Content Marketing Tips To Keep You On Track In 2016

11 Insider Tips to Keep Your Content Marketing on Track

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] How do I create enough interesting content for my audience? According to Social Media Today, more than three fourths of CMO’s think custom content represents the future of marketing…how are you shaping your message for 2016. 1. Know your audience. It’s silly to jump into

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What We Have Here is an Attribution Problem

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.69″ background_layout=”light” text_orientation=”left” border_style=”solid”] This is an exciting time to be a multifamily marketer. Now, more than any time before, we have access to SO MUCH DATA. I live and die by the numbers and love following the path of the customer’s journey and

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Are We Doing Resolutions This Year?

[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Almost half of Americans make resolutions.  Sadly, only 8% stick to them.  Here’s the good news, 30 days in,  64% of those that made resolutions are still going strong and it really isn’t until six months in that you start to see a big drop off.

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