Storytelling for Marketing Roundup

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In 2016 and 2017 it seems like every social media platform is adding a live video component.  As marketers race to embrace this trend we see many brands stumble in execution.  The skill that is missing is not videography, it is the ability to tell a compelling story.  Over the course of a six-part series, we review what you need to know to share your brand’s message in the best light on each platform.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” use_custom_gutter=”off” allow_player_pause=”off” parallax=”off” parallax_method=”off” make_equal=”off” parallax_1=”off” parallax_method_1=”off” parallax_2=”off” parallax_method_2=”off” parallax_3=”off” parallax_method_3=”off” parallax_4=”off” parallax_method_4=”off”][et_pb_column type=”1_2″][et_pb_blurb admin_label=”Blurb” title=”Why Storytelling?” url=”/2017/01/skill-every-marketer-needs-master-2017-storytelling/” url_new_window=”on” use_icon=”off” icon_color=”#ffffff” use_circle=”off” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#ffffff” image=”/wp-content/uploads/2017/03/storytelling-notebook.jpg” alt=”Storytelling-For-Marketers” icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” font_icon=”%%257%%” custom_padding=”20px|20px|20px|20px”]

The social game is changing in 2017 and there’s a new skill every content director needs to sharpen…

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Components of a Great Story” url=”/2017/03/201703storytelling-marketing-components-great-story/” url_new_window=”on” use_icon=”off” icon_color=”#ffffff” use_circle=”off” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#ffffff” image=”https://blog.apartminty.com/wp-content/uploads/2017/02/storytelling-3.jpg” alt=”Components-of-a-great-marketing-story” icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|20px|20px”]

To tell a great story on social there are key components that have to be present every time

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Live video Topics” url_new_window=”on” use_icon=”off” icon_color=”#ffffff” use_circle=”off” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#ffffff” image=”https://blog.apartminty.com/wp-content/uploads/2017/03/storytelling-screens-compressor.jpg” alt=”Components-of-a-great-marketing-story” icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|20px|20px” url=”https://blog.apartminty.com/storytelling-marketing-share/”]

It can be daunting to know exactly what to post. Part five of the series dives into what topics work best for live video platforms.

[/et_pb_blurb][/et_pb_column][et_pb_column type=”1_2″][et_pb_blurb admin_label=”Blurb” title=”Content to Convert” url=”/2017/02/storytelling-for-marketing-whats-the-point/” url_new_window=”on” use_icon=”off” icon_color=”#ffffff” use_circle=”off” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#ffffff” image=”https://blog.apartminty.com/wp-content/uploads/2017/02/story-telling-feature.jpg” alt=”The-reason-to-use-stories-in-marketing” icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|20px|20px”]

The very first thing you need to do before you even start crafting a story is ask yourself these 2 questions….

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Best Genre for Your Story” url=”/2017/03/storytelling-marketing-best-genre/” url_new_window=”on” use_icon=”off” icon_color=”#ffffff” use_circle=”off” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#ffffff” image=”https://blog.apartminty.com/wp-content/uploads/2017/03/secrets-compressor.jpg” alt=”How-to-choose-the-best-genre-for-your-story” icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|20px|20px”]

Now, it’s time to decide the best style to deliver your message and connect with your audience.

[/et_pb_blurb][et_pb_blurb admin_label=”Blurb” title=”Understanding the Platforms” url_new_window=”on” use_icon=”off” icon_color=”#ffffff” use_circle=”off” circle_color=”#ffffff” use_circle_border=”off” circle_border_color=”#ffffff” image=”https://blog.apartminty.com/wp-content/uploads/2017/02/storytelling-4.jpg” alt=”How-to-choose-the-best-genre-for-your-story” icon_placement=”top” animation=”off” background_layout=”light” text_orientation=”left” use_icon_font_size=”off” use_border_color=”off” border_color=”#ffffff” border_style=”solid” custom_padding=”20px|20px|20px|20px” url=”https://blog.apartminty.com/storytelling-for-marketing-which-platform-should-i-use/”]

By now you are rearing to publish your own story! We take a look at the current differences between each platform.

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