In 2016 and 2017 it seems like every social media platform is adding a live video component. As marketers race to embrace this trend we see many brands stumble in execution. The skill that is missing is not videography, it is the ability to tell a compelling story. Over the course of a six-part series, we review what you need to know to share your brand’s message in the best light on each platform.
Why Storytelling?
The social game is changing in 2017 and there’s a new skill every content director needs to sharpen…
Components of a Great Story
To tell a great story on social there are key components that have to be present every time
Live video Topics
It can be daunting to know exactly what to post. Part five of the series dives into what topics work best for live video platforms.
Content to Convert
The very first thing you need to do before you even start crafting a story is ask yourself these 2 questions….
Best Genre for Your Story
Now, it’s time to decide the best style to deliver your message and connect with your audience.
Understanding the Platforms
By now you are rearing to publish your own story! We take a look at the current differences between each platform.