Guest Post By Lori Valenti-Webb Email marketing has consistently become a passion of mine. It’s hard to ignore it, the return is fast and furious when sending out an email blast. Specifically for Multifamily, there are things that are expected, like the auto-response generated when a new lead comes in, and then there are detailed […]
Email Marketing Insider Secrets from Expert: Lori Valenti-Webb Read More »
What if you could render the competition in your submarket irrelevant? So I am a bit of a bookworm and love a great marketing book when I find one! I can’t help but share this awesome read, Blue Ocean. The book isn’t new. It was originally published in 2005. And while it’s industry agnostic, there were
Is Your Submarket a Blood Bath or a Blue Ocean Read More »
A tale of three organizations We love it when people can all come together and do something good. We especially love it when new friends step up to the plate immediately to volunteer. This is what happened this past week and I can’t wait to share the story of the difference it made for one
Can interior design save the world? No, but it can change a life. Read More »
Pretty often we’re asked how we decide what content to produce for our marketing efforts. There’s a part of our strategy that is, of course, focussed on just getting traffic to the site and making sure that there is timely and fresh content available. The other side of the strategy is creating useful evergreen content
Do You Even Blog Bro? Read More »
I am a really big believer in resident events. The challenge we run into at some of our properties is the lack of common space or amenities. In fact, some of our buildings don’t even have a lobby! {Gasp} So how do you create a sense of community without a space to commune? Get
No Space for Resident Events? Read More »
Apartminty was lucky enough to attend and present at the Apartment Internet Marketing Conference {AIM} this year. We were floored by all the brilliant marketing minds and ideas that were being executed across the country. One idea that really struck us was presented by Lori Webb from Associated Estates. We loved her idea so much
Living in DC has its benefits. One of my favorites is the exposure to incredible works of art … for FREE. This weekend I had the opportunity to visit the Degas Cassatt exhibit at the National Museum of Art. If you are in DC, you have got to GO SEE THIS! Do yourself a favor
Work-Free Sundays: Why You Should Be Collaborating Like an Impressionist Painter Read More »
