10 Easy Ways to Stay Stress-Free during Budget Season
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News + How-Tos
Do You Even Blog Bro?
Pretty often we’re asked how we decide what content to produce for our marketing efforts. There’s a part of our strategy that is, of course, focussed on just getting traffic to the site and making sure that there is timely and fresh content available. The other side of the strategy is creating useful evergreen content
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No Space for Resident Events?
I am a really big believer in resident events. The challenge we run into at some of our properties is the lack of common space or amenities. In fact, some of our buildings don’t even have a lobby! {Gasp} So how do you create a sense of community without a space to commune? Get
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Marketing Wins
Apartminty was lucky enough to attend and present at the Apartment Internet Marketing Conference {AIM} this year. We were floored by all the brilliant marketing minds and ideas that were being executed across the country. One idea that really struck us was presented by Lori Webb from Associated Estates. We loved her idea so much
Fair Housing Month-Is Your Website Accessible?
This week’s post is brought to you with the help of our friends at Innate. About one billion people worldwide (57 million Americans) have disabilities. Making your site accessible to all people, regardless of ability, is not only good business, it’s the right thing to do. Thanks to the Americans with Disabilities Act, developers have
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Are Too Many Options Paralyzing Your Customers?
Customers today are overwhelmed with so many marketing messages. Even when they are prepared and seeking out information, the countless results can be too much for anyone to handle. How can you cut through the clutter and simplify the buying experience for your customer?
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You and Your Customers are Co-Branding Partners
Apartminty has been incredibly lucky this year. Don’t get me wrong, we work our behinds off and we do offer a killer service, but we also have encountered some of the most amazing customers. Customers that used our product, enjoyed the experience, and then took to their social media platform of choice to share their delight….totally
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Create a Pattern of Excellent Customer Service
Customer service, on a base level, starts with a genuine desire to delight your customers. Marketers today are escorting customers further and further down the road to the sale so a majority of the responsibility to create an awesome customer experience falls on us. It starts the minute they begin their search for a new
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How To Instantly Become More Productive in 2015
Everyone is looking for ways to be more productive. The problem with most approaches to productivity is that they require too much adjustment in a person’s day-to-day life. The tips below are ones that I’ve been testing with our marketing team for the past couple months. Those of you that know me, know I am not a huge
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5 Apps to Make You a Better Marketer in 2015
Word Swag We all keep hearing that we need to create more visual content. Posts with photos get shared 89% more often. WordSwag is a great way to share your actual message or post, brand it with your logo, and create the type of shareable content our customers are craving. If you aren’t on it
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