What if you could render the competition in your submarket irrelevant? So I am a bit of a bookworm and love a great marketing book when I find one! I can’t help but share this awesome read, Blue Ocean. The book isn’t new. It was originally published in 2005. And while it’s industry agnostic, there were […]
Is Your Submarket a Blood Bath or a Blue Ocean Read More »
How to win new customers and high engagement with Instagram There are multiple social media channels to choose from when marketing your community. We love Instagram because its lower barrier of entry means that anyone with a smart phone can participate on the platform. For us that equates to a very large pool of renters
#InstaAudit-5 Tips to Optimize Instagram Performance Read More »
In marketing, how do we balance new technology and new consumer behavior? Have you ever stood at the end of the bar trying to get a drink at last call? Today’s leasing environment is a lot like that. It’s noisy and crowded. There’s a lot of competition for only a few people’s attention. The good news is we
The Future of Marketing Read More »
