How to win new customers and high engagement with Instagram There are multiple social media channels to choose from when marketing your community. We love Instagram because its lower barrier of entry means that anyone with a smart phone can participate on the platform. For us that equates to a very large pool of renters […]
#InstaAudit-5 Tips to Optimize Instagram Performance Read More »
Pretty often we’re asked how we decide what content to produce for our marketing efforts. There’s a part of our strategy that is, of course, focussed on just getting traffic to the site and making sure that there is timely and fresh content available. The other side of the strategy is creating useful evergreen content
Do You Even Blog Bro? Read More »
If you build a decent presence on social media, you have them…. The trolls, the bullies, the haters and the consistent mean tweeters. They are impossible to avoid. Old common knowledge in our industry was to respond to each and every negative review. Nowadays with so many channels and so much nonsense, that approach has
Mean Tweets, Haters, and Trolls Oh My! Read More »
Pinterest is increasingly becoming a viable way to reach your clients and help your audience get to know your brand. Here’s some tips and tricks for optimizing your Pinterest for Business account.
How to Become a Pinterest Master Read More »
Oh no…not another blog about content marketing I recognize that we get tired of hearing about the same marketing topics. However, it seems sometimes, in our industry, it feels like every marketing concept is only half attempted. We will try some new idea or concept, but usually with one foot out the door and with
Content Marketing is No Bull Read More »
We love finding the brightest marketing minds and getting the opportunity to pick their brains! If you haven’t met Ryan Lee Cox from J.C. Hart, be sure to put that on your bucket list! His refreshing approach to apartment marketing keeps us on our toes and we are thrilled to have him as our guest
3 Quick Wins for Marketing: No Magic Pill Bullsh*$ Read More »
Year after year at every conference we attend, there are at least one if not twenty sessions regarding content marketing. After all the hype about content marketing, we’re seeing a backlash and marketers everywhere are rebelling against the concept. But this doesn’t spell the end of content marketing. What it does mean is that property
Content Marketing Doesn’t Work…or does it? Read More »
No one goes shopping today without checking reviews. From our shoes to our cars to restaurant reservations, we don’t make a decision without checking with the opinions of complete strangers. Our potential residents are no different. Renters are checking 7-10 different sources before they come visit you and 3 of those sources are typically review
Reality of Reputation Read More »