What We Have Here is an Attribution Problem
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Multifamily
Discussing the latest strategies for multifamily marketers.
Do You Even Blog Bro?
Pretty often we’re asked how we decide what content to produce for our marketing efforts. There’s a part of our strategy that is, of course, focussed on just getting traffic to the site and making sure that there is timely and fresh content available. The other side of the strategy is creating useful evergreen content
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No Space for Resident Events?
I am a really big believer in resident events. The challenge we run into at some of our properties is the lack of common space or amenities. In fact, some of our buildings don’t even have a lobby! {Gasp} So how do you create a sense of community without a space to commune? Get
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Marketing Wins
Apartminty was lucky enough to attend and present at the Apartment Internet Marketing Conference {AIM} this year. We were floored by all the brilliant marketing minds and ideas that were being executed across the country. One idea that really struck us was presented by Lori Webb from Associated Estates. We loved her idea so much
Mean Tweets, Haters, and Trolls Oh My!
If you build a decent presence on social media, you have them…. The trolls, the bullies, the haters and the consistent mean tweeters. They are impossible to avoid. Old common knowledge in our industry was to respond to each and every negative review. Nowadays with so many channels and so much nonsense, that approach has
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How to Become a Pinterest Master
Pinterest is increasingly becoming a viable way to reach your clients and help your audience get to know your brand. Here’s some tips and tricks for optimizing your Pinterest for Business account.
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Content Marketing is No Bull
Oh no…not another blog about content marketing I recognize that we get tired of hearing about the same marketing topics. However, it seems sometimes, in our industry, it feels like every marketing concept is only half attempted. We will try some new idea or concept, but usually with one foot out the door and with
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