Author name: Holli

Not one to settle for status quo, Holli has spent her 20 year career shaking up the multifamily industry. From creating unheard of building amenities to designing lounge-like leasing centers, to major Pinterest fails in the kitchen, she is ever experimenting. It’s no surprise that she created a new way to match apartment renters with their perfect home. Holli is a featured speaker and session facilitator at regional and national industry conferences. When she’s not brainstorming the next marketing campaign, you can find Holli testing the limits of bottomless brunch or climbing the Peloton Leaderboard!

Email Marketing Tips: Earn Your Spot In Their Inbox

Earn your space in their inbox: How to write marketing emails

For better or worse as Facebook and Snapchat introduce more shiny new features, email marketing just gets kicked to the curb. Last week I talked about how email marketing can be used to level the marketing playing field.  This week I thought I’d dig a little bit deeper into how to actually earn a place […]

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Don't Call It A Side Hustle: Productivity Hacks Born Out Of Necessity | Apartment Marketing

Don’t Call It A Side Hustle: Productivity Hacks Born Out Of Necessity

What are the best hacks for productivity? So, most of you reading this know by now that I have two full-time jobs. I still hold my role as VP of marketing for WC Smith, the property management and development firm in DC. I started Apartminty with my president and CEO’s full blessing, but of course

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