This week’s post is brought to you with the help of our friends at Innate. About one billion people worldwide (57 million Americans) have disabilities. Making your site accessible to all people, regardless of ability, is not only good business, it’s the right thing to do. Thanks to the Americans with Disabilities Act, developers have […]
Fair Housing Month-Is Your Website Accessible? Read More »
Customers today are overwhelmed with so many marketing messages. Even when they are prepared and seeking out information, the countless results can be too much for anyone to handle. How can you cut through the clutter and simplify the buying experience for your customer?
Are Too Many Options Paralyzing Your Customers? Read More »
Apartminty has been incredibly lucky this year. Don’t get me wrong, we work our behinds off and we do offer a killer service, but we also have encountered some of the most amazing customers. Customers that used our product, enjoyed the experience, and then took to their social media platform of choice to share their delight….totally
You and Your Customers are Co-Branding Partners Read More »
Customer service, on a base level, starts with a genuine desire to delight your customers. Marketers today are escorting customers further and further down the road to the sale so a majority of the responsibility to create an awesome customer experience falls on us. It starts the minute they begin their search for a new
Create a Pattern of Excellent Customer Service Read More »
Year after year at every conference we attend, there are at least one if not twenty sessions regarding content marketing. After all the hype about content marketing, we’re seeing a backlash and marketers everywhere are rebelling against the concept. But this doesn’t spell the end of content marketing. What it does mean is that property
Content Marketing Doesn’t Work…or does it? Read More »
Everyone is looking for ways to be more productive. The problem with most approaches to productivity is that they require too much adjustment in a person’s day-to-day life. The tips below are ones that I’ve been testing with our marketing team for the past couple months. Those of you that know me, know I am not a huge
How To Instantly Become More Productive in 2015 Read More »
Word Swag We all keep hearing that we need to create more visual content. Posts with photos get shared 89% more often. WordSwag is a great way to share your actual message or post, brand it with your logo, and create the type of shareable content our customers are craving. If you aren’t on it
5 Apps to Make You a Better Marketer in 2015 Read More »
No one goes shopping today without checking reviews. From our shoes to our cars to restaurant reservations, we don’t make a decision without checking with the opinions of complete strangers. Our potential residents are no different. Renters are checking 7-10 different sources before they come visit you and 3 of those sources are typically review
Reality of Reputation Read More »
As a marketer, you work so hard to generate traffic for your on-site teams. Blog posts, reputation management, Craigslist, ILS advertising, etc. So your team finally gets a prospective resident into the property and then what? Hopefully, they take your prospective resident to see a model apartment. When is the last time you walked through your model and looked
Think You Need a Big Budget to Modernize Your Model … Think Again! Read More »
We make customer service a priority for our employees, but how are we serving our employees? I’ve worked for several different managers in my time in property management. There are two types of managers: bosses and leaders. The bosses can be great at their job and if they are smart or lucky, they can hire terrific
Team Motivation is About More than Bonuses Read More »