The Informed Renter, Reputation Management+Your Leasing Agent
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Marketing Trends
Why The Multifamily Industry Is Missing The Boat On Multi-Source Attribution
Other industries have been using a multi-source attribution model to track leads for some time, so why hasn’t the multifamily industry caught up?
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The True Value of Follow Up
Are We Leaving Money on the Table? The actual value of follow-up There is a lot of talks right now in multifamily about the sales process and whether or not our old-school approach is hurting our NOI. I tend to believe it’s not about a particular method or road to a sale. A good sales person can
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The Future of Marketing
In marketing, how do we balance new technology and new consumer behavior? Have you ever stood at the end of the bar trying to get a drink at last call? Today’s leasing environment is a lot like that. It’s noisy and crowded. There’s a lot of competition for only a few people’s attention. The good news is we
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