Ready for a fresh approach to your apartment marketing? Join the best minds in multifamily as we exchange ideas to stay ahead in ever the changing arena of digital marketing and social media and apartment advertising.
Guest Post By Lori Valenti-Webb Email marketing has consistently become a passion of mine. It’s hard to ignore it, the return is fast and furious when sending out an email blast. Specifically for Multifamily, there are things that are expected, like the auto-response generated when a new lead comes in, and then there are detailed […]
Email Marketing Insider Secrets from Expert: Lori Valenti-Webb Read More »
For better or worse as Facebook and Snapchat introduce more shiny new features, email marketing just gets kicked to the curb. Last week I talked about how email marketing can be used to level the marketing playing field. This week I thought I’d dig a little bit deeper into how to actually earn a place
Earn your space in their inbox: How to write marketing emails Read More »
[et_pb_section fb_built=”1″ _builder_version=”3.0.47″][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″][et_pb_text _builder_version=”3.0.74″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] Leveling the playing field I’ve always been one to root for the underdog. Personally, being underestimated is one of my favorite things to be. That being said, when competing against Goliath-sized companies {and their huge marketing budgets and huge marketing teams},
How to level the playing field with email marketing Read More »
Unless you were on a social media detox this past weekend, you saw this joy inspiring viral video….and unless you’re a monster, you probably took the time to share it. If you haven’t seen it yet, take a minute and watch it now. I promise it will make your day better. This was posted on
How to Make Content Your Readers Want to Share Read More »
Are We Leaving Money on the Table? The actual value of follow-up There is a lot of talks right now in multifamily about the sales process and whether or not our old-school approach is hurting our NOI. I tend to believe it’s not about a particular method or road to a sale. A good sales person can
The True Value of Follow Up Read More »
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] How do I create enough interesting content for my audience? According to Social Media Today, more than three fourths of CMO’s think custom content represents the future of marketing…how are you shaping your message for 2016. 1. Know your audience. It’s silly to jump into
11 Insider Tips to Keep Your Content Marketing on Track Read More »
How to win new customers and high engagement with Instagram There are multiple social media channels to choose from when marketing your community. We love Instagram because its lower barrier of entry means that anyone with a smart phone can participate on the platform. For us that equates to a very large pool of renters
#InstaAudit-5 Tips to Optimize Instagram Performance Read More »
[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] What are the marketing basics that work for you, year after year? It’s a new year so your inbox and news feed are over flowing with trend articles. Heck we are publishing an entire series about multifamily marketing trends right now. It covers what’s coming, how
Multifamily Marketing Trends That Never Go Out of Style Read More »
[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”10|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid” text_font_size=”14″] Multifamily Marketing Trends: Everyone’s Favorite Topic-Budgets! I’ve never seen a marketing budget that I thought was too small! The funny thing is, we all define what gets thrown into the ‘marketing budget’
2016 Marketing Trends: What’s on the budget Read More »
[et_pb_section admin_label=”section” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” custom_padding=”10|” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Multifamily Marketing Trends: Resident Communication Whether we do anything about it or not, technology is having a major effect on our residents’ behavior. Think with Google recently published that the average American checks
2016 Marketing Trends: Resident Communication Read More »