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Storytelling for Marketing Roundup

Storytelling for Marketing Roundup

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In 2016 and 2017 it seems like every social media platform is adding a live video component.  As marketers race to embrace this trend we see many brands stumble in execution.  The skill that is missing is not videography, it is the ability to tell a compelling story.  Over the course of a six-part series, we review what you need to know to share your brand’s message in the best light on each platform.


Why Storytelling?

The social game is changing in 2017 and there’s a new skill every content director needs to sharpen…


Components of a Great Story

To tell a great story on social there are key components that have to be present every time


Live video Topics

It can be daunting to know exactly what to post. Part five of the series dives into what topics work best for live video platforms.


Content to Convert

The very first thing you need to do before you even start crafting a story is ask yourself these 2 questions….


Best Genre for Your Story

Now, it’s time to decide the best style to deliver your message and connect with your audience.


Understanding the Platforms

By now you are rearing to publish your own story! We take a look at the current differences between each platform.

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About The Author


Not one to settle for status quo, Holli has spent her 20 year career shaking up the multifamily industry. From creating unheard of building amenities to designing lounge-like leasing centers, to major Pinterest fails in the kitchen, she is ever experimenting. It’s no surprise that she created a new way to match apartment renters with their perfect home. Holli is a featured speaker and session facilitator at regional and national industry conferences. When she’s not brainstorming the next marketing campaign, you can find Holli testing the limits of bottomless brunch or climbing the Peloton Leaderboard!

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