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2016 Multifamily Marketing Trends: Staying in the Know

2016 Multifamily Marketing Trends: Staying in the Know

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Multifamily Marketing Trends: Staying in the Know

Over the past couple of weeks, we’ve had the pleasure of getting to know some of the top minds in multifamily marketing  and learning from their experiences.  As the last segment in this series about marketing trends, I wanted to share with you all how you can keep learning and stay on top of your marketing game.  So my final question to the crew was ….

How do you stay current with what’s going on in marketing and technology?

Sarah Greenough

Sarah Greenough

Chief Marketing Officer, Princeton Properties Management


Stay humble and keep learning

I am a tech junkie at heart, I tend to be an early adopter of technology so an overall awareness of trends comes along with this personal hobby. Also, I really enjoy marketing. I don’t think we are ever done learning about this field because it is so closely tied to personal behavior and preference. People are complex. People are fickle. Our messaging has to be ever changing to keep up with current trends. Staying humble and interested in education helps.  There is always something new to learn.


Bill Szczytko

Bill Szczytko

Director of Leasing, WC Smith


 I read A LOT.

Blogs, articles in ReadWriteWeb, TechCrunch, even CNN. Google Plus is actually a great place where influencers post great content. Plus, I like to TRY new tech if it seems interesting.

Summer Austin

Summer Austin

Director of Strategic Marketing, Camden

Participate in non-industry associations

I serve on the board of the Houston chapter of the American Marketing Association which lets me connect with a lot of cool marketing people in all sorts of industries. I get great ideas from them all the time.

I also read a lot – blogs, articles, things I see on Twitter & Quora. (Quora is probably my favorite social site and few people seem to know about it.) You never know where the next great idea can come from.

Elaine Williams

Elaine Williams

President, Elaine Williams Consulting Services

Former VP of Operations at UDR

Watch the trends that our renters are using

Each year I choose “future hot trends to watch” that I like to label as my yearly “Crush”. I can have a crush on some thing or a technology there does not seem to be a practical application for…they are just fun and sexy! Or that crush can turn into something serious that I want to commit to.

My 2016 “Crush” is on the Wearables trend. I know, I know…. many of these concepts are still preliminary and in conceptual stages. However, if this trend catches on…how could this change the multi-family industry? Already on the market are; wearables for pets (Whistle), tracking for every type of athlete (like Strava), and Jawbone has been around, but did you see how they are upping their style game and even presented their new line at New York Fashion Week?

Laurel Zacher

Laurel Zacher

Director of Marketing, Weidner Apartment Homes

Trial and error is the best teacher

I read a lot, and usually from outside of our industry.   SocialMediaExaminer, Shep Hyken’s newsletter, Harvard Business Review, AdAge, MediaPost, <grow> marketing, etc. I read it all!   I also enjoy attending conferences with speakers outside our industry as well as learning best practices from my peers. Honestly, though, trial and error is my #1 teacher.

Melanie Ling

Melanie Ling

Director of Digital Marketing

Focus on the bullseye

Mostly reading the trades. I like the daily digests from AdWeek, Target’s A Bullseye View newsletter is great (who doesn’t love Target’s marketing department?) To fuel my creative side, I read magazines that have nothing to do with the industry: AFAR, Real Simple and Wired to name a few.

Sharah G. Connor

Sharah G. Connor

Community Manager, Equity Residential

Marketing and technology go hand in hand

Believe it or not, Instragm! And of course industry publications like Units and MFE and Twitter chats like #Aptchat and #bufferchat. 

Now to you…How do you stay in the know about marketing trends? What are your favorite sources to keep up with new trends and marketing strategies?

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About The Author


Not one to settle for status quo, Holli has spent her 20 year career shaking up the multifamily industry. From creating unheard of building amenities to designing lounge-like leasing centers, to major Pinterest fails in the kitchen, she is ever experimenting. It’s no surprise that she created a new way to match apartment renters with their perfect home. Holli is a featured speaker and session facilitator at regional and national industry conferences. When she’s not brainstorming the next marketing campaign, you can find Holli testing the limits of bottomless brunch or climbing the Peloton Leaderboard!

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