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10 Tips for Stunning Drone Photography of Real Estate Properties

10 Tips for Stunning Drone Photography of Real Estate Properties

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10 Tips for Stunning Drone Photography of Real Estate Properties

When selling or renting a property, the first impression is everything. And in today’s digital age, that first impression often comes from the pictures or videos presented online. That’s why drone photography has become popular in real estate marketing. With a bird’s eye view, potential buyers or renters can better understand the property and its surroundings. But getting stunning drone shots of real estate properties is more challenging than it looks. This blog will share 10 tips for stunning photography to make your property listings stand out.


Hire a Professional

First, hire a professional drone photographer to get stunning drone shots of your property. While you may be able to get a drone and take pictures yourself, a professional will have the expertise and equipment to capture the best shots. Plus, they can edit the images or footage to make them look even better.


Plan Your Shots Ahead of Time

Before you even start flying the drone:

  • Plan out the shots you want to get.
  • Look for interesting angles or perspectives that will make the property stand out.
  • Think about the lighting and time of day that will work best for the shots.


Consider the Weather

Weather can greatly impact the quality of your drone shots. Overcast days can provide even lighting, but the shots may lack color and contrast. Sunny days can create stunning shots with blue skies and green foliage but can also create harsh shadows. Check the weather forecast and plan your shoot accordingly.


Use a Neutral Density Filter

A neutral density filter is a piece of glass that reduces the light that enters the camera lens. This can help create a more balanced exposure in bright sunlight and create motion blur in footage to create a cinematic effect.


Focus on the Property

While capturing the entire area around the property is tempting, remember that the focus should be on the property itself. Keep the camera at a level angle and use the drone to highlight specific features of the property.


Follow the Rule of Thirds

The principle of the rule of thirds is a way to create a more balanced and pleasing composition when photographing things, like people. Imagine dividing the frame into thirds, and placing the subject where the lines intersect. This will help to create a more balanced photo.


Shoot in RAW


is a file format that captures all the data from the camera’s sensor, allowing more editing flexibility. Shooting in RAW can help you adjust the shots’ exposure, color, and sharpness in post-processing.


Edit the Shots

Once you’ve captured the shots, don’t forget to edit them to enhance their quality. Adjust the exposure, contrast, and saturation to make the shots more vibrant and eye-catching.


Showcase the Surroundings

While the focus should be on the property, remember to showcase the surroundings. Show how the property fits into the landscape, whether surrounded by mountains, forests, or water.


Use the Shots Strategically

Finally, don’t just post the drone shots on the property listing and forget about them. Use them in social media posts, email newsletters, and other marketing materials to attract more potential buyers or renters.


In conclusion, stunning drone photography can significantly enhance the marketing of real estate properties. By following these 10 tips, you can create impressive shots that will grab the attention of potential buyers or renters. And remember, if you want to get the best shots, hiring a professional drone photographer is always best.


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About The Author


Not one to settle for status quo, Holli has spent her 20 year career shaking up the multifamily industry. From creating unheard of building amenities to designing lounge-like leasing centers, to major Pinterest fails in the kitchen, she is ever experimenting. It’s no surprise that she created a new way to match apartment renters with their perfect home. Holli is a featured speaker and session facilitator at regional and national industry conferences. When she’s not brainstorming the next marketing campaign, you can find Holli testing the limits of bottomless brunch or climbing the Peloton Leaderboard!

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